Sumanth Selvarasu is a dynamic professional with a multi-faceted role at Buyofuel. As Co-founder, Chief Marketing Officer, and Product Manager, he plays a pivotal role in advancing the Buyofuel brand within the global biofuel sphere. His comprehensive responsibilities encompass brand management, advertising, content strategy, digital marketing, social media engagement, communications, media relations, research, insights, and analytics.
Prior to Buyofuel, he co-founded Hackowls Software in 2017, where he assumed the role of CEO. Crafting 120+ websites and 30+ apps in just under five years garnered the attention of QpiAI, resulting in an acquisition by 2021.
Sumanth successfully developed several marketing strategies after recognizing the nascent nature of the biofuel market in India and increased user acquisition, retention, and satisfaction rates by over 70%. He also established and nurtured strategic partnerships with key stakeholders, investors, and customers across the biofuel value chain. Today, he managed to culminate a community of over 1,300+ verified users in the platform who are engaged in active business transactions.
In his expanded role as Product Manager, Sumanth remains unwavering in his commitment to ensuring that Buyofuel customers consistently enjoy an innovative, seamless, and user-centric experience.
Sumanth’s primary mission is to facilitate sustainable growth by developing and executing a business that promotes Buyofuel’s digital leadership, increases brand recognition and extends its competitive advantage in all market segments.
He holds a Bachelor of Engineering degree from SNS College of Technology, Coimbatore. Outside of work, he’s passionate about nature, books, and long drives.
With over eight years of experience in the technology and biofuel sectors, a passionate and visionary leader who strives to create impactful and scalable solutions for the environment and society.
As the Chief Product Officer at Buyofuel, he oversees the development and launch of the first-of-its-kind pan-India B2B marketplace for all types of biofuels and feedstock. His mission is to transform the fuel consumption and production landscape in India by enabling access, affordability, and quality of biofuels for all.
As the Director and CMO at Buyofuel, he leverages his expertise from his previous venture Hackowls Software LLP, to design and implement innovative marketing strategies and campaigns that increased user acquisition, retention, and satisfaction rates by over 70%. Also, he established and nurtured strategic partnerships with key stakeholders, investors, and customers across the biofuel value chain.